Social Media is a generic term for tools designed to aid online social interactions. Learn Social Media tools. Let us call this “tool knowledge”.
Think of the knowledge that exists already with your business traditionally. Let us call this your “business knowledge”.
Business knowledge is like gold. You may have gold in any form with you. Transform this golden “business knowledge” into a designer jewelry using “tool knowledge” for a successful business.
Map this “business knowledge” to your new found “tool knowledge” and use it to reach more people online and have conversations with them.
Think, Talk and Do the same thing with good consistency.
Treat your customers with the same excitement that you will show when a good friend comes home for dinner. Be a good host to your customer. Build that relationship with your customer.
Businesses have always harnessed the power of word of mouth. Social Media both accelerates and eases the utilization of word of mouth communication.