Building The #Social Ecosystem

LHI-logo-cuv 200x100When it comes to new technologies or applications around them, we need evangelists to promote them in a generic way. Someone has to be available to show around many aspects of what you need to learn, especially when you have a stiff learning curve. Not everyone has that interests and patience to make it a model for them. Lighthouseinsights.in seems to have that when it comes to #socialmedia. Hence I like them.

Some of us who are in the new space of advising on #social business find it extremely helpful to refer prospects to a neutral place where they can see for themselves what is happening around in the world of #social.  I find Lighthouseinsights.in is a good place for such a reference.  Those articles render credibility to our arguments on why businesses should become #social.

Further I thought I would share what they (applicable to someone similar to them) can do to contribute more to the business community. The following are my thoughts:

  1. Continue “more of the same” as it is good work done. I am finding it easier to refer people to read up a lot of examples in one place and also with more relevance to India. They told me that they would cover the whole of Asia as they go by.
  2. Move to the new #social business news rather than stand-alone #socialmedia strategies. I mean, by #social business, the convergence of #social, #mobile, #cloud and #bigdata.
  3. Interview regular traditional business people and publish what they think. It would be interesting to listen “for” and “against” #social from traditionalists. It will also help a lot of us fine-tune. Ask traditionalists their pain-points and ask specialists what and how they think #social will solve it.
  4. Partner a set of #social biz advisors who can blog for you about various aspects. You can use point 3 to create more relevance for this.
  5. The partner advisors can be used to create awareness programs with various associations, industry bodies and various organizations. Offline promotions will go a long way to gain traction.
  6. Release white papers and e-books on selected topics, which are handy guides to those who are in need.
  7.  Open a #social clinic where you can match the advisors (specialists of social media, cloud, mobile, bigdata) and business needs (customers) for an exclusive Q&A between both. They already post jobs related to this field.
  8. Have a sponsored kiosk in physical traditional events to promote awareness.
  9. Newsletters, Webinars and on-demand workshops.
  10. You are doing a great job of not promoting tools but examples of business applications with those tools. Kudos and continue with that.

Please do add others that you know who do a similar job of promoting #social with news and examples. It will be useful to refer. It will contribute to the ecosystem of businesses.

 

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