eStore: Get Inspired By Volvo

I posted The Vegetable Vendor And The eStore.

It attracted comments as follows (Taking the liberty with Sumant and Rajesh to post it here).

I believe that people who offer eStore  like Net My Store can start a new trend and help people maintain their customers and also improve upon them. The vegetable vendor is only an example. There are so many traders/other vendors who are struggling to keep up their businesses with increasing costs and loosing customers fast. They have no clue to what hits them. Most of them have to shed what they have been doing for generations and look for new work. That is not easy. They suffer a lot.

I was thinking about Sumant’s question of  “Are they “equipped” enough to use it?”. Good question. Answer is “obviously, they are not”. Through the last one-week it was running in my mind.  Will they be “equipped” ever? That looks tough if we think standing on their shoes. So the next question: Is there anything that such people who promote “eStores” can offer to them?

Take a break. Another thought today.

In recent years, we find Volvos plying everywhere. How do you think they have won? It is just not their vehicle. If they had kept talking about only their vehicle and has left it in the hands of those who are not “equipped” to handle it, it would have been very tough for both them and the buyers. I think their success can be attributed to their investment on Driver Training Program. Read this page here.

Now back to what we were discussing. I know a lot of differences exist. I know acquisition costs will be higher if you do the training as part of your selling. But let us forget the differences. Is there any learning that we can capture from it? Can the eStore guys put together an “Online Store Training Program” ? Will it make a difference? Can it be sold? If yes, it should be done through channels like trader associations which will make it easier.

I am sure such training programs with basic content (will write about it sometime later) will be very attractive and might even create a lot of new jobs in other areas of work. What do you think?

Or will these stores prefer to wait for them to be “equipped”? And is that the right thing to do? Just thinking loud.

Feel free to comment. I am here to listen.

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Comments

  1. rajesh raghunathan says:

    Even NIIT was formed to sell more systems. When HCL began manufacturing computers, they couldn’t sell systems because there were very less people who could use computers then. That is why they started NIIT and we all know the success story. As you pointed out ‘e-store training program’ could be the way forward to bring in more people to the e-commerce stream. You are absolutely right.

    • Thanks Rajesh for your comments. I do strongly feel that the eco-system needs a pep up to do it the right way. There are people who are good early movers but are just not focussing is my point of view. I do see a great potential in a similar fashion that you had quoted.

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