The reasons why I think MSMEs will be good successful participants of eCommerce are
- Single Owners (single can mean individual or family)
- Own Capital (most of them run their businesses on their own capital)
- Owners can take decisions (Decision Makers)
- Decision Makers control and manage the business on a daily basis
- Most of them will have experience ranging from 10-40 years in business
- Most of them know all the business challenges of their respective businesses
Don’t you think there is a strong case for their moving towards eCommerce with such strong attributes which help the decision making and transition required. Feel free to comment or add what you think.