Digital Analytics Fundamentals


Passed The Google Digital Analytics Fundamentals course. This is one of the nice courses. It talks more about business and introduces all the tools with a business relevance. I did this course basically to understand the mapping of marketing metrics to the digital tools and learning to know the significance of analyzing the various metrics. But to my surprise the course has prepared me to consider using the analytics tools by myself. Simple, clear and concise course material without much jargons. What I really liked in the course was the fact that the tools and business metrics were well mapped and explained. This should go a long way for me as a marketer who promotes online presence to grow businesses. Now when I sit with the reports, I can read more and take informed decisions for businesses of my clients.

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