I have been working with #socialbiz (short for Social Business) advisory services and with SME customers in many parts of the world for almost 5 years now in a full-fledged way.
Most of the times customers agree to everything I say but finally ends up with
“I am not yet ready for expenses”
It is always this, when it comes to #socialmedia.
Many of us would agree that it is not true, but we need to accept customers’ answers. What is the way out?
My way out:
I tell them: Ok. I will accept “what you can pay” or “free for certain amout of time” with two riders: 1. I will deal with only the decision-maker while working with your project or company 2. You(the decision-maker) have to put in your time and learn with me.
This is a beautiful filter. If the first objection is false, then customers will find another excuse for this and hence they are not worthy enough to cater to.
If the first objection is genuine, they will take my offer. Once they spend time and learn with me, there is no going back and understand the significance of what I am saying and see the value-for-money. So I win over the client and the trust that develops through this method is long-standing.
Its a win-win situation.