What Earns You Respect?

This week I am teaching a class of management students on #digital marketing. What I find, especially with management students, is the tendency to use jargons. I love jargons too. Nothing wrong in throwing one’s weight using jargons. But when asked for an explanation, if you are wrong or have not understood what the jargon means, you stand exposed. Hence one should be careful. Alternatively practicing to use simple words, to explain, attracts people. It never goes wrong. Not using jargons, no one will run the risk. But using jargons and not able to explain it can undo a lot of things. So be careful while using jargons. What earns you respect is what you can explain simply. I try to teach in simple terms and then introduce jargons. Just an observation from the class. What do you think?

Growth Via #SocialBusiness : Why Businesses Are Stranded

Just Do ItI discuss #social strategies with many businesses. Everyone understands that it is the way forward. Everyone understands why it has to be sooner than later. But almost everyone takes no action and gets stranded with the decision. They do not move forward. Often during the discussions I hear the reasons.

I talk about mapping their current practices to digital equivalents. That is not easy with their current practices.

Some of the reasons I generally see are:

  • Businesses are not transparent with their employees/customers/stakeholders/partners.
  • Business owners want total control of the situation. They fail to realize that customers don’t need their permissions to talk about them.
  • The team knows they are not good with customer service.
  • Businesses know they are not sincere.
  • They know they do not have great products.
  • They know they want to retain hierarchichal structure with total control.
  • Most of them think customer education will make it difficult for them to sell/serve. So they don’t want to initiate customer education. They think explaining about their products/services, in a way to sell them, is customer education. They are so naive sometimes. They want to wait out till customer learns on their own.

They are more afraid that their not-so-good face will come out openly and hit them badly. They ask me how they can control things. They want to know if there is a way to project only the good face. They ask me if they can partially do whatever. They ask me who will take responsibility.

They are right not going #social with these drawbacks. #social is not a plug-in.

I tell them how they can start and change their businesses using #social and use it as an opporunity to both correct the drawbacks and also to have their dream fulfilled towards the future.

What Should Healthcare Marketers Know?

These are my views addressing Healthcare marketers who are coming in (with technology) for the future. A twitter conversation with @HealthIsSocial is shared to encourage you to post your comments.


Healthcare Conversations

A Lecture On Social Media And Its Impact In Business

YES Chennai 2014

I was invited to give a lecture by YES Chennai Chapter. They heard about my talk at YES Ramnad and invited to deliver this. Word Of Mouth promotion within YES.

A few years before atleast 4-5 people would argue that socialmedia was a fad and it would not work. Now there are no objections and more agreements. Atleast 5-6 people tweet and get connected right at the venue of the talk. A few people follow-up with a “follow” via social networking platforms, email and phone. Thats good sign. Everyone seems to be in agreement that socialmedia can do good and bring about the much needed growth. Hope it moves onto action and business growth in a few years. I try and put in the seed for #socbiz so that they can catch up faster.

2014: Video year for me

This time I hired a person with EOS 5D Mark II camera and had taken some clippings which I can use as promotional videos. I have been thinking of using videos for promotion and looks this year I will give it a try and learn it. This especially looks important  as I advise more customers about using videos for their businesses.

Looks an exciting year ahead with #socialmedia implementation for customers. Keep in touch to know more.

Ramnad: YES Talk Visit


 

 

Marketing Through Website

I spoke on Marketing Through Website(title chosen by the organizers).

Re-Imagining business
Barriers to change
Understanding Social Media
Connecting the social dots
Doing eCommerce/mcommerce

Posting some pictures from Cannanore. #2013talks

Study Quarter 2013 : Digital Analytics Fundamentals From Google

WishList1

As a part of the above said “study quarter”, I found this course on Digital Analytics Fundamentals to revisit the fundamentals of digital analytics for the month of October 2013 and just starting with the course.

Sharing so that you can take a look and take a plunge, if interested.

More to come…

Why I Am Upbeat About MSME Moving Towards eCommerce

7K0A0947I have been talking, thinking and discussing about eCommerce for MSMEs (micro, small and medium enterprises) and posted a few thoughts in the last few posts.

The reasons why I think MSMEs will be good successful participants of eCommerce are

  • Single Owners (single can mean individual or family)
  • Own Capital (most of them run their businesses on their own capital)
  • Owners can take decisions (Decision Makers)
  • Decision Makers control and manage the business on a daily basis
  • Most of them will have experience ranging from 10-40 years in business
  • Most of them know all the business challenges of their respective businesses

Don’t you think there is a strong case for their moving towards eCommerce with such strong attributes which help the decision making and transition required. Feel free to comment or add what you think.

 

Taking MSME Towards eCommerce

foto courtesy: HubSpot offers

foto courtesy: HubSpot offers

I wrote The Vegetable Vendor And The eStore and eStore: Get Inspired By Volvo.

I had said that training programs, with basic content, educating about eCommerce will help rates of adoption. 

Training Programs

  • The training should start from introduction to Internet, mobile Internet and online market concept.
  • Businesses should be taught to think of opportunities. 
  • They should be encouraged to check with their existing customers and see some proof.
  • Seeing their name on the internet will sure encourage them to do this exercise of showing and getting more feedback.  
  • They can be taught to start from the Contact Page (even their promotion to customers can start here).
  • They will see a lot of relevance when they start from this page. They can be taught to spend a few hours everyday online.
  • Simple designs, video testimonials can be easily picked up by them while they learn. 
  • It should be explained that eCommerce can be tried as a part of overall business while they are on the learning curve with limited resources.
  • They can use Signage and Hand-outs to promote their presence online with existing customers and/or at their current traditional outlets. 

What sellers can do over the internet:

  • Learn Internet as a market place
  • Learn marketing over the internet
  • Learn actual selling over the internet
  • Learn to share information
  • Collaborate internally (with employees)
  • Learn the advantage of expanding markets, if they can deliver over the internet

Factors that could encourage people adopt eCommerce

  • Increased sales
  • Reduced costs
  • Improved customer service leading to increase in sales
  • Supply chain streamlining and solving continuity issues
  • Overall efficiency compared to traditional methods employed

Shortcomings

  • Lack of Internet access
  • Lack of skilled staff
  • Consumer indifference
  • Security concerns
A comparison of current costs, necessary capital costs, ongoing costs, timeline to experiment, measuring some of the factors discussed above and a review of all these every 3 months can be done with businesses to encourage adoption or to alert them to fine-tune to make it successful or even to discontinue. 
 
Such training programs can be done through trade associations and so many other non-profit associations which work in the welfare of MSMEs.  
 
I am sure increasingly eCommerce will become the order of the day. But those who help businesses gain advantage will lead from the front establishing themselves through conversions by creating a good ecosystem for the growing eCommerce. 

eStore: Get Inspired By Volvo

I posted The Vegetable Vendor And The eStore.

It attracted comments as follows (Taking the liberty with Sumant and Rajesh to post it here).

I believe that people who offer eStore  like Net My Store can start a new trend and help people maintain their customers and also improve upon them. The vegetable vendor is only an example. There are so many traders/other vendors who are struggling to keep up their businesses with increasing costs and loosing customers fast. They have no clue to what hits them. Most of them have to shed what they have been doing for generations and look for new work. That is not easy. They suffer a lot.

I was thinking about Sumant’s question of  “Are they “equipped” enough to use it?”. Good question. Answer is “obviously, they are not”. Through the last one-week it was running in my mind.  Will they be “equipped” ever? That looks tough if we think standing on their shoes. So the next question: Is there anything that such people who promote “eStores” can offer to them?

Take a break. Another thought today.

In recent years, we find Volvos plying everywhere. How do you think they have won? It is just not their vehicle. If they had kept talking about only their vehicle and has left it in the hands of those who are not “equipped” to handle it, it would have been very tough for both them and the buyers. I think their success can be attributed to their investment on Driver Training Program. Read this page here.

Now back to what we were discussing. I know a lot of differences exist. I know acquisition costs will be higher if you do the training as part of your selling. But let us forget the differences. Is there any learning that we can capture from it? Can the eStore guys put together an “Online Store Training Program” ? Will it make a difference? Can it be sold? If yes, it should be done through channels like trader associations which will make it easier.

I am sure such training programs with basic content (will write about it sometime later) will be very attractive and might even create a lot of new jobs in other areas of work. What do you think?

Or will these stores prefer to wait for them to be “equipped”? And is that the right thing to do? Just thinking loud.

Feel free to comment. I am here to listen.