When it comes to new technologies or applications around them, we need evangelists to promote them in a generic way. Someone has to be available to show around many aspects of what you need to learn, especially when you have a stiff learning curve. Not everyone has that interests and patience to make it a model for them. Lighthouseinsights.in seems to have that when it comes to #socialmedia. Hence I like them.
Some of us who are in the new space of advising on #social business find it extremely helpful to refer prospects to a neutral place where they can see for themselves what is happening around in the world of #social. I find Lighthouseinsights.in is a good place for such a reference. Those articles render credibility to our arguments on why businesses should become #social.
Further I thought I would share what they (applicable to someone similar to them) can do to contribute more to the business community. The following are my thoughts:
Please do add others that you know who do a similar job of promoting #social with news and examples. It will be useful to refer. It will contribute to the ecosystem of businesses.
Think of lack of knowledge as being blind. Think of lack of practice as being handicapped(a disadvantage that makes achievement unusually difficult). Now I am sure it drives the point.
Only when you gain knowledge and practice it to understand how it fits your business, you will be able to use social media for business growth.
Learn a tool-practice it-teach someone. Now repeat. Thats the way to go. Cut the hype and go for organic growth with your tools.
Remember knowledge and practice should go hand-in-hand.
|courtesy: fb share|
|foto: fb share|
|foto courtesy: facebook share|
I met an old time friend recently. We were buddies during our representative days. He has been a super salesman and my admiration for him still holds good. He is currently running a management training institute/business school. I like what he does because it is so different with lots of value for students. Value for money. I like their concept. Our discussion proceeded towards devising a social media strategy for them.
While talking to them, I understood that they are very confused about #socialmedia. They are looking for “quick growth” (that which would fix their monthly goals). Looks natural to me. I shared the basics of Social Media with them.
Situation: They are a management training institute. They are trying to reach prospective students and their goal is to promote the courses they have, detailing their uniqueness, which will benefit students. They have the uniqueness where students will get to work while studying, get international exposure and finally get good placements.
I am extremely happy that they are very clear about goals.
My point of view is as follows:
- Do some research and find out where are the students online today.
- Use #socialmedia tools to find conversations of such kind among students and, may be, among parents.
- Find what kind of topics students are discussing.
- Check what their online social orientations are. See how they are using online social tools towards their decision making.
- See who are the influencers for them. See who they trust and listen to. Also see if other successful students are influencing them.
You can do these research with in-house people or use a consultant who can assist you doing it. Once you have these findings, formulate your action plan. Such an action plan will lead you to your well-informed marketing efforts. Then do your homework on #socialmedia tools, learn the best practices and use them towards your objectives. I am sure the learning curve would be steep but you are sure to arrive with a good #socialmedia strategy and results.
Let me know what you think. Feel free to question.
You think your situation is different? Want to talk about it? I will be happy to talk to you. Buzz me here.
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Long back I posted Blog Comments: The why and how. Take a look to see if that is valid. Let me know what else will encourage this trend.
I am sharing a recorded version of one of my recent webinars. Listen to it and let me know your comments.
You can have a quick glance at the slides here.
If you need a seminar/webinar/workshop customized to your industry/business or further want to talk to me on effective Social Media strategies for your business objectives, feel free to contact me here. I will be happy to help.
|Image by ronploof via Flickr|
If you have a shop, you invite everyone in to your shop. To invite everyone to visit your shop, you spend huge sums of money on promotion.
Some don’t have the intention and some don’t have the money but they still come, spend more time, ask you all kinds of questions and bargain on prices and do not buy.
Now, while you would like to have more of customers who need the product and those who have the option of buying, you cannot pick and choose your customers. Some will waste their time and yours. It is part of the game.
The only way to learn how to handle each one of them is by experience. The importance of experience cannot be more stressed in these areas of business. You need to stay ahead all the time to convert the prospects, not to loose the straight forward customer and to minimize the wastage with time-wasters. Even the time-wasters can serve as ambassadors of your brand by referring others. You should sound nice to all of them and ensure that each one of them goes back with a good experience.
Sounds common knowledge? Yes, but when it comes to Social Media, people forget this. They fail to extend real world practices. Social Media is a set of online tools for online social interactions. I explained how what holds good in real-world practices holds good in Social Media also. Extension of logic is useful. So use your successful examples of real world with social media tools also.
Help customers to help you
Communicate small achievements. Communicate often. Imagine 300(just a number) small updates in a year to your prospects Vs 5 pages of achievements 6 times in a year. Small, frequent updates will help you get the top-of-the-mind-recall. Make it easy for them to share your message and refer you to others. I learnt this in my early years. Even in a job, imagine communicating daily or weekly achievements to your management Vs sitting down with a big list once-in-a-year when your appraisal is being done. The former is more likely to create an impact. Remember, Out of sight is out of mind.
Participate. Have conversations. Conversations should be with people and not at them. You may be observing everything, everyone. But in online world, how do they know that you exist, follow them and are available? Keep conversing. The biggest challenge remains that of inexperience of triggering conversations. While communicating to others, what can we check for? A lot .
Help wherever you can. Always be in the ready mode to ask “what can I do for you?”. When people benefit from your answers, they tend to reciprocate.
Have you tried online conversations with your customers? How do you find it? Feel free to buzz me if you need to know more about engaging your customers online.
© Copyright 2012 Varadharajan Krishnamoorthy · All Rights Reserved