A friendly discussion at Rameshwaram about the place, where to stay, what to see and how social media is relevant for a hotel promotion. It was one of those days of north-east monsoon storms that we get usually. So it was windy and hence you might have to use an external speaker or use your headphones to listen with good volume. You can learn a great deal about Rameshwaram and can buzz Raghu who is in the video by using the above link of his hotel.
As a part of the above said “study quarter”, I found this course on Digital Analytics Fundamentals to revisit the fundamentals of digital analytics for the month of October 2013 and just starting with the course.
Sharing so that you can take a look and take a plunge, if interested.
More to come…
The reasons why I think MSMEs will be good successful participants of eCommerce are
- Single Owners (single can mean individual or family)
- Own Capital (most of them run their businesses on their own capital)
- Owners can take decisions (Decision Makers)
- Decision Makers control and manage the business on a daily basis
- Most of them will have experience ranging from 10-40 years in business
- Most of them know all the business challenges of their respective businesses
Don’t you think there is a strong case for their moving towards eCommerce with such strong attributes which help the decision making and transition required. Feel free to comment or add what you think.
I had said that training programs, with basic content, educating about eCommerce will help rates of adoption.
- The training should start from introduction to Internet, mobile Internet and online market concept.
- Businesses should be taught to think of opportunities.
- They should be encouraged to check with their existing customers and see some proof.
- Seeing their name on the internet will sure encourage them to do this exercise of showing and getting more feedback.
- They can be taught to start from the Contact Page (even their promotion to customers can start here).
- They will see a lot of relevance when they start from this page. They can be taught to spend a few hours everyday online.
- Simple designs, video testimonials can be easily picked up by them while they learn.
- It should be explained that eCommerce can be tried as a part of overall business while they are on the learning curve with limited resources.
- They can use Signage and Hand-outs to promote their presence online with existing customers and/or at their current traditional outlets.
What sellers can do over the internet:
- Learn Internet as a market place
- Learn marketing over the internet
- Learn actual selling over the internet
- Learn to share information
- Collaborate internally (with employees)
- Learn the advantage of expanding markets, if they can deliver over the internet
Factors that could encourage people adopt eCommerce
- Increased sales
- Reduced costs
- Improved customer service leading to increase in sales
- Supply chain streamlining and solving continuity issues
- Overall efficiency compared to traditional methods employed
- Lack of Internet access
- Lack of skilled staff
- Consumer indifference
- Security concerns
I posted The Vegetable Vendor And The eStore.
It attracted comments as follows (Taking the liberty with Sumant and Rajesh to post it here).
I believe that people who offer eStore like Net My Store can start a new trend and help people maintain their customers and also improve upon them. The vegetable vendor is only an example. There are so many traders/other vendors who are struggling to keep up their businesses with increasing costs and loosing customers fast. They have no clue to what hits them. Most of them have to shed what they have been doing for generations and look for new work. That is not easy. They suffer a lot.
I was thinking about Sumant’s question of “Are they “equipped” enough to use it?”. Good question. Answer is “obviously, they are not”. Through the last one-week it was running in my mind. Will they be “equipped” ever? That looks tough if we think standing on their shoes. So the next question: Is there anything that such people who promote “eStores” can offer to them?
Take a break. Another thought today.
In recent years, we find Volvos plying everywhere. How do you think they have won? It is just not their vehicle. If they had kept talking about only their vehicle and has left it in the hands of those who are not “equipped” to handle it, it would have been very tough for both them and the buyers. I think their success can be attributed to their investment on Driver Training Program. Read this page here.
Now back to what we were discussing. I know a lot of differences exist. I know acquisition costs will be higher if you do the training as part of your selling. But let us forget the differences. Is there any learning that we can capture from it? Can the eStore guys put together an “Online Store Training Program” ? Will it make a difference? Can it be sold? If yes, it should be done through channels like trader associations which will make it easier.
I am sure such training programs with basic content (will write about it sometime later) will be very attractive and might even create a lot of new jobs in other areas of work. What do you think?
Or will these stores prefer to wait for them to be “equipped”? And is that the right thing to do? Just thinking loud.
Feel free to comment. I am here to listen.
I have been associated with Pharma and Healthcare for more than two decades now. I always have ideas how Pharma and Healthcare should go about functioning in the interests of the patient. I also know enough ground realities and hence I think my ideas are practical enough to implement and produce the needed results. Hence I take every opportunity that comes my way to participate in discussions around Pharma and Healthcare.
Recently my friend Prasannan (The Mobile Specialist) brought this document Grand Challenges in TB Control to discuss. It is one of the best documents I have ever seen in terms of clarity of purpose, scope of solutions and acknowledging the challenges with respect to reality.
We discussed the document well and came out with some possible solution ideas to be aided by technology and have submitted the same as prescribed by them. The latest update from them states
Of the 122 proposals received, 78 are still under consideration. If you are receiving this mail, you are in the 78.
I feel good with this. I am sure there are lots of competent authorities who must be participating. But the fact that we passed the first round of filters shows that our thinking has been in the right direction. A big win to start with.
The organizers have defined the next step as:
From the pool of 78, 30 will shortlisted to make a presentation to an expert panel. We plan to have the presentations in Hyderabad on October 24-25, 2013. You will be given sufficient time to prepare if shortlisted for the presentation. We will keep you updated on the progress.
It might be tough to be in 30 as existing hospitals and healthcare providers might be competing at the top. Nevertheless this gives us the motivation to keep thinking about how to bring technology to solve healthcare problems and we shall continue to participate, think and come up with solutions for the future.
Any discussions on these lines, feel free to buzz us.
We buy our vegetables from our regular vendors. They come with their cart or some of them carry the goods on them. In this age of fashionable supermarkets and hypermarkets, we still buy from the vendor who comes to our gate and showcases what they have.
- No use of plastic bags (they bring in their eco-friendly big basket and transfer to our small baskets)
- No travel in traffic, no parking issues, no pollution for us (they too mostly walk and push their carts around)
- No need to remember to buy vegetables. One reminder less on my gadget.
- No need to remember what was bought recently. They know and hence bring the vegetables in rotation.
- No need to stock-up for a week and hence more fresh (they come almost daily or on alternate days). The load and space on the fridge is available for other things.
- Most of them bring garden vegetables and hence better.
- For them it is just not a business. Their earning supports a family. Sometime you get to know their progress. Feel good factor.
- If there is a quality problem, no need to argue or show bills. They accept and even if we don’t return or deduct, they take more care next time.
- No bills, less paper, ecofriendly.
- Some variety of veggies we might miss. We need to go in search of them and buy.
- Hygiene: sometimes we need to be wary of this. (Though applicable for supermarkets too).
- If all our neighbours buy from him/her, more or less the same dish will get cooked and might affect the exchange of cup-sized tasting measures between neighbours and hence might affect that culture.
Occassionally we buy from those superstores too. There are distinct advantages in buying from such stores too.
Where do you buy and why? Add them in the comments.
Extending thoughts for these vendors:
Instead of worrying about supermarkets destroying their sales, some of the vendors can capitalize their relationship with customers and cater to them with newer tools of technology like eStore. It costs as low as INR500+ for a store on the net (eg: NetMyStore). Some of these vendors are big enough to afford these low cost stores and can try to increase their volume, turnover and profits by catering to segments like office-going households. Who knows may be they can even think of an APP in near future? Most of them are a well-knit group, which will allow some of them to join together and cater with demarcated geographical areas using a single store. Has anyone done that?
Technology can play a great leveler and improve these vendors’ lives to newer heights. What do you think? Feel free to comment.
How many times have you logged in to the web like email or other places to do some work, did other things, thanks to distraction, and logged out without completing what you intended to do? Have you cursed yourself and wondered how the distraction influences and derails you? If yes, take heart, you are not alone.
The period “Before Internet” and “After Internet” is how we discuss when it comes to time-management discussions. “Before Internet” there were very few things powerful enough to distract a disciplined person. The same thing cannot be said about “after interent” days. However disciplined we are, internet with its never ending distractions can throw us off balance, make us forget things and go awfully wrong with our deadlines. The same “after internet” days also provide us with powerful tools like reminders through various forms to overcome them and stay on course. But today we need a lot more discipline to keep up with priorities, to remember everything, be productive and not waste time in activities due to distractions.
One of the ways that I manage this (shutting off or down things is no option for many of us) is by exploring newer tools of alarms; reminders etc… When I use the same set of tools, familiarity makes me take it less seriously. So even a change of ringtone helps me in this regard. There are abundant choices today and so many new arrivals. Exploring new tools serves two purposes. One to learn new improved version of things and second the job of getting reminded and taking action happens.
My kids are one of those most affected when it comes to my promises and not keeping up the deadline of promises. So they find ways to attract attention and getting things done. One such small attempt by my son happens to help me greatly in my work too. He had set up announcing of the time in my Mac every 15 minutes. It is working wonders for me.
Every fifteen minutes I become aware of the passing time and pause a few seconds to think if I am on track for the jobs to be done. When it keeps announcing “it is 10.45”, “it is 11 o’clock” , I even am tempted to answer “ok,ok”, “I know, I know” or “shut up”.
You can love or hate Internet but you cannot ignore it.
How do you manage the quagmire of Internet?
Feel free to share your experiences and what you do.